SAPC to feature on national TV programme

St Austell Printing Company is set to feature in a special documentary on Channel Four this Christmas

“The Secret World of Toys at Christmas” will lift the lid on three iconic toy, crafts and games manufacturers – including the card game Top Trumps which is manufactured in SAPC’s sustainable factory here in Cornwall.

Top Trumps owners Winning Moves share the history of the iconic card game as well as reveal how their teams come up with the content and design for the packs.

The show then follows the manufacturing process of the packs by the experienced team at SAPC and the specialist machinery involved. The company produces around two million packs a year, with one pack coming off the production line every two seconds.

Beth Mayman, SAPC’s Operations Manager said “We’re very proud to work with Winning Moves to manufacture Top Trumps here in Cornwall and pleased to be given the opportunity to demonstrate our team’s contribution in creating cards for such an iconic brand.

“Working with Winning Moves, we have printed packs featuring everything from Harry Potter, to Star Wars and other Disney films such as Frozen 2 and Toy Story 4. The show features the printing of one of the most popular Top Trumps packs, Dinosaurs.”

The one-off special also features other famous brands such as Crayola in the USA and Steiff teddy bears in Germany. The film will also allow viewers to gain access to FAO Schwarz, New York’s biggest and most famous toy store; before an exclusive access reveal of their first UK store, a proud new addition to Selfridges, Oxford Street.

Beth added: “The whole team are looking forward to watching the show and hope that this will help promote manufacturing here in Cornwall.”

“The Secret World of Toys at Christmas” will be broadcast at 7pm, Monday 23rd December on Channel Four.