Falmouth-based digital marketing agency, Peaky Digital, is partnering with Penhaligon’s Friends as its charity of the year for 2024.
Peaky Digital will be supporting the children’s charity by providing free digital marketing services each month. The agency will be delivering a range of services importantly including strategic SEO to guide the upcoming launch of the charities new website.
Penhaligon's Friends is a Cornish charity dedicated to providing support to bereaved children, young individuals, parents, and caregivers across the county. With a core team of 8 people and a wider network of over 50 volunteers, Penhaligon’s Friends are able to cover all areas of Cornwall. In 2022/2023 they supported 1,124 children and young people.
They offer children and young people the chance to meet others and share their experiences, as well as giving practical resources for families and offering an extensive programme of training and advice for other childcare professionals and volunteers – and part of Peaky Digital’s work will be to help raise awareness in the local community of the resources and support available.
As partners with Penhaligon's Friends, Peaky Digital’s services aim to amplify their impact, expand their reach within the community and ensure that more families in Cornwall can access the crucial support they need during challenging times.
The team also plans to support through team volunteer days which could include helping to transform and bring to life spaces they use to host events, as well as fundraising opportunities. Previous charity partners of the company have included Go Beyond and St Petrocs, with the team taking part in last year’s St Petrocs sleepout at the Eden Project.
Peaky Digital MD, Natalie Temple, said: “Penhaligon's Friends is doing incredible work in Cornwall, supporting grieving children, young people, and families during tough times. Supporting their organisation is a fantastic opportunity for us to use our skills for something truly meaningful.
“We're excited to collaborate and support the growth of their impact in the community, making a positive difference where it's needed most.”
Julie Parker, CEO at Pelhaligon’s Friends, said: “Our charity is so grateful for the offer of support from Peaky Digital in 2024. As a small staff team our priorities focus on the children and families we support, our skill set is very different from that of the team at Peaky Digital! We are looking forward to working together to grow our profile to enable more people to know about our support throughout Cornwall and learning more about how we can benefit from using digital marketing effectively.
We really do value this offer of support, to be able to work alongside another Cornish organisation means a lot to our charity!.”