Wednesday Jul 15, 2020
10:00 AM - 12:00 PM BST
Wed, 15 July 2020
10:00 – 12:00
Online
FREE
YOU CALL THE SHOTS
Compelling videos for competitive times
All the research shows that even pre-Covid, online customers were increasingly used to watching a product video before hitting Buy Now.
Now, in a distance-dominated world, this expectation has intensified, making the argument for high-quality video more compelling. Our two-hour webinar hosted by video production experts Bull and Wolf, will take you on a comprehensive and practical tour of everything you need to plan, understand, place and create distinctive content.
This round-up of a video marketing strategy’s key principles will, initially, introduce the Hero-Hub-Help model, a central way to distinguish between, and plan, different types of content. This leads on naturally to considering how the kind of video you make will be influenced, firstly, by the kind of business you are and, secondly, by the social media platforms you favour.
As well as getting to grips with all this strategy, you’ll also learn about the actual business of video-making, from planning and briefing to the tricks and techniques behind – for example – lighting, sound, movement and editing.
There’s plenty to get through but, like all our webinars, it makes for a compelling and informative 120 minutes which will positively fly by.