Trade and Commerce Toolkit Masterclasses - Accessing New Markets Food & Drink
Accessing New Markets:
The biggest challenge for any food and drink business is in generating demand for their local product or service. Successful and well known food and drink brands have focussed on the growth opportunity that other markets provide by a process of identification and evaluation of optimal market/s and tastes.
We will provide a process and tools to help in making optimal choices. We will highlight a raft of tools to define a new market based on matching your production capability to the prospective demand of a potential market. Looking at sensemaking of the global context against potential opportunities right through to visiting the market, join us to create the foundations for expansion and enhance your chances of international sales and success.
Information and Market Research.
Skills and International Marketing.
Roadmap to a specific new market
Who Should Attend:
This course is designed for managers in the Food and Drink sector involved in strategic growth who, are interested in extending their current markets. Delegates will learn of the steps necessary to evaluate and appreciate their own capability, capacity and competency against potential demand and taste expectations of overseas customers.