Video is everywhere. With literally millions of hours of video being uploaded to social platforms every day how do you make your message stand out? What are the obvious pitfalls? How do you develop a strategy to tell your story?
Session leader: Darryl Corner, Head of Commercial Video, Reach PLC
WHY VIDEO MATTERS
Some facts and figures that help explain why video is so important
WHAT IS VIDEO GOOD FOR?
It’s not me, it’s you! Would you watch your video if it wasn’t about you?
IT’S ALL ABOUT THE FEELS
Say nothing, show everything
CONTENT WE CRAVE
Are there patterns to what people choose to watch?
CAN YOU MAKE IT GO VIRAL FOR ME?
Sidestepping the obvious
SOCIAL SANITY CHECK
Will it fly?
(FACEBOOK versus the rest) The good and bad of each audience - do they differ?
VIDEO and SEO
Driving audience to your video content
STATS and METRICS
Views, shares and engagement graphs. All is vanity?