Delivered across four, two-hour virtual sessions, this course is funded by the ESF Innnovation in Higher Level Skills project which aims to improve access and availability of higher level skills courses for small businesses in Cornwall and the Isles of Scilly.
The focus of the course is on effective communication across cultures and will give you an understanding of cultural expectations and the impact this can have on your business interactions abroad.
The course will be delivered online by University of Exeter business academic and practitioner, Dr Bill Russell (Business School) and expert in cultural understanding, Dr Sonia Cunico (Department of Modern Languages).
The following topics will be explored across the two days:
-Preparing for international meetings
-Negotiating in international markets
-Building international partnerships
-Managing a multilingual team
-Intercultural business communication
-Different languages, different cultures, different values
-English as a lingua franca - opportunities and challenges
The course is interactive, offering delegates the opportunity to put into practice the skills covered in real-life scenarios.
The course will enable you to confidently develop strategies to generate revenue from international customers, to resolve issues arising in international business relationships and to communicate effectively internationally.
There will be opportunity throughout the course to provide feedback on the content covered and any gaps identified by your business in training provision in Cornwall and the Isles of Scilly.
For further information and to book, go to www.bit.ly/ihlsonline_trade