Thursday Feb 11, 2021
9:30 AM - 11:00 AM GMT
Online
The Cornwall Innovation Club will kickstart 2021 with its Creative Innovation webinar.
The ability to think creatively and generate new ideas is an integral part of the innovation process. However, taking time to brainstorm and let your people be creative is often at the bottom of the business to-do-list – but should it be?
Throughout this webinar session we will seek inspiration from the creatives, look at their approach to idea generation and discuss what steps businesses can take to be more creative and innovative in order to remain competitive.
We are delighted to be joined on this webinar by Jacob Beckett, Executive Creative Director of Vitamin Cornwall, who is passionate about creative innovation and specialises in launching new digital products and ventures.
Vitamin Cornwall partnered with ATI² in order to help us realise The Innovation Studio, a new digital platform designed to help SMEs increase their innovation capabilities and assist them with some of the challenges they are tackling by working through accredited tools and resources, knowledge exchange and webinars.
Persistent Covid-19 lockdowns have, sadly, forced many industries (notably retail, hospitality, events and recreation) to get creative and pursue digital innovation, or explore new business models in order to harness alternative commercial opportunities. Which is why we will be featuring a business that has been adversely affected by the Covid-19 pandemic, who used lockdown to unleash their creativity and pivot their existing business model.
The Cornwall Innovation Club is a complimentary webinar delivered by ATI² and hosted in partnership with Cornwall Chamber of Commerce. ATI², funded by the European Regional Development Fund (ERDF), is a 3 year, £3.4 million project led by the University of Plymouth, which supports business innovation across Cornwall and Isles of Scilly.