Bring Me Sunshine - Attracting New Customers in 2021
A webinar for tourism, hospitality & marketeers. Get an insight into the post-Covid visitor economy & adapting your messaging.
About this Event
New year, new customers. From predictions from a leading tourism expert to telling the right stories to the right people and how to get the best use from data, we’ll guide you through pivoting your marketing and communication messaging for a new visitor landscape. 2020 was a challenge for everyone. The pandemic changed the rules as we know them. But when businesses started opening their doors again they were welcoming new customers, from different regions, at different times of the year. In this webinar we'll begin to understand who those customers are and how you can create the right messaging and use the right images to attract them. We have a lineup of tourism and marketing experts to help guide you to a year full of sunshine.
Robin Barker, Services for Tourism – For the first time in 2021 Robin will dust down his crystal ball and give us his predictions for what UK tourism may look like.
Pete Stevens, Clockwork Marketing: Identifying your customers. What data can tell you about your customers and how you can target them to boost your bookings.
Gareth Allen, Sound View Media– Communicating with honesty, integrity and diversity. Do the stories you tell about your business still hold true and relate to your customers? How do these stories appeal to new markets and how do we adapt to the changed and changing landscape.
Louise Midgley, Louise Midgley Comms: When social media is full of noise can the traditional Press and PR route come to your rescue to make you stand out from the rest? The insiders guide to getting your story told.
A zoom link will be sent to you after registration and before the event.
Click on the link to Register: